Thursday, September 10, 2015

Support for shared negatives in AdWords Scripts

Google Ads Developer Blog
Support for shared negatives in AdWords Scripts
AdWords Scripts now support negative keyword and excluded ad placement lists, and the ability to share them across campaigns. Follow these links for implementation details and code examples: Shared negative keywords: docs, code snippets Excluded placement lists: docs, code snippets We have also released a new solution named Master Negative List that uses this feature to maintain a master list of negative keywords and placements for AdWords accounts. The list of negative criteria can be managed from a spreadsheet. Separate versions are available for AdWords accounts and manager accounts.

Special thanks goes to Terence Nip, who implemented this feature during his summer internship at Google.

Give this feature a try and let us know what you think! You can post your questions and feedback on our developer forum.