Saturday, August 8, 2015

New York Times Capitalizes on 'Mobile Moments' for Tailored Ads, 8/8/15, 10:06 PM PST

8/8/15, 10:06 PM PST

Mobile - ClickZ
New York Times Capitalizes on 'Mobile Moments' for Tailored Ads
To combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest based on time of day.