AdWords Agency Blog
Mother’s Day 2015: Consumer behavior is shifting
What does mom want this Mother's Day?
Between search data and consumer surveys, Think with Google uncovered what today’s moms are really looking for in a new infographic of Mother’s Day gift trends. And the results are clear: Both millennial moms and older moms are looking for an experience.
However, one type of bouquet is actually gaining in popularity—the one you can eat. Search interest in “fruit baskets” grew nearly 20% from May 2013 to 2014.
For more consumer trends, explore our new Mother’s Day infographic on Think with Google. And from all of us at Google, have a Happy Mother’s Day!
Between search data and consumer surveys, Think with Google uncovered what today’s moms are really looking for in a new infographic of Mother’s Day gift trends. And the results are clear: Both millennial moms and older moms are looking for an experience.
Dads and kids are responding accordingly. Our data reveals that Mother’s Day is the #1 day of the year for “spa” searches, and the #2 day for searches related to “reservations” (only behind Valentine’s Day). Searches for “flowers,” meanwhile, have dropped 20% over the last four years around Mother’s Day.
However, one type of bouquet is actually gaining in popularity—the one you can eat. Search interest in “fruit baskets” grew nearly 20% from May 2013 to 2014.
For more consumer trends, explore our new Mother’s Day infographic on Think with Google. And from all of us at Google, have a Happy Mother’s Day!
