Thursday, August 13, 2015

How American Apparel Is Moving to Value-Driven Data Analytics

8/13/15, 5:48 AM
Pacific Daylight Time

Data-Driven Marketing - ClickZ
How American Apparel Is Moving to Value-Driven Data Analytics
At ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insights.