ClickZ Experts
Is The Washington Post Right to Block Ad Block Users?
This analyzes how The Washington Post has decided to address users with ad-blocking software installed on their devices. Is this an effective way to counter this issue?
Wednesday, September 30, 2015
Snapchat vs. Facebook vs. YouTube: When Is a View a View?
ClickZ Experts
Snapchat vs. Facebook vs. YouTube: When Is a View a View?
Because Facebook, Snapchat, and YouTube each have different standards for measuring viewed content, marketers must contribute video in diverse formats to comply with each platform. So, what is a view?
Tuesday, September 29, 2015
5 Tips for Making Your Migration to a New MAP as Painless as Possible
ClickZ Experts
5 Tips for Making Your Migration to a New MAP as Painless as Possible
These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation system.
Content Marketing for China's Social Commerce World
ClickZ Experts
Content Marketing for China's Social Commerce World
In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players.
Content Marketing for China's Social Commerce World
Asia - ClickZ
Content Marketing for China's Social Commerce World
In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players.
5 Tips for Making Your Migration to a New MAP as Painless as Possible
Marketing - ClickZ
5 Tips for Making Your Migration to a New MAP as Painless as Possible
These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation system.
Content Marketing for China's Social Commerce World
Marketing - ClickZ
Content Marketing for China's Social Commerce World
In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players.
Determining Your Content KPIs for Maximum Business Impact
Marketing - ClickZ
Determining Your Content KPIs for Maximum Business Impact
Content marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies.
5 Ways to Increase Engagement with Interactive Content
Marketing - ClickZ
5 Ways to Increase Engagement with Interactive Content
Interactive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes, calculators and interactive assessment tools.
How Can Data Turn Your Content into Marketing Gold?
Marketing - ClickZ
How Can Data Turn Your Content into Marketing Gold?
Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results.
5 Tips to Make Sure Your Content Connects with the C-Suite
Marketing - ClickZ
5 Tips to Make Sure Your Content Connects with the C-Suite
What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so.
Small Publishers Are Most Affected by Ad Blockers, Says IAB
Media - ClickZ
Small Publishers Are Most Affected by Ad Blockers, Says IAB
Ad-blocking software is especially damaging to small publishers, but IAB MIXX says they understand why users download it. It's up to the industry to thwart blockers by serving ads people don't want to intercept.
Today at IAB Mixx: a preview of new capabilities coming to YouTube advertising
Inside AdWords
Today at IAB Mixx: a preview of new capabilities coming to YouTube advertising
Over the past 10 years of YouTube, video viewership has come a long way. In fact, according to new commissioned custom research conducted by Nielsen, the time 18-49 year olds spend on YouTube grew by 44 percent, while the time they spend watching traditional TV fell by nearly 10 percent over that same time period.
YouTube has become the place the world comes to watch, share and engage with video. And we want to keep creating even better experiences for the viewers, advertisers and creators who turn to YouTube every day. So today at IAB Mixx, we announced new products that point toward the future of our video ad platform, specifically around interactivity, mobile, and measurement.
Turn YouTube into your virtual showroom
Over the course of the year, we’ve been working hard to make videos more interactive, shortening the distance between the time a viewer sees an ad and their actual purchase. First we launched Cards, which let you share product information directly within your videos across all screens. We took this feature further with TrueView for shopping, which is a bit like “automatic” Cards – simply connect your Google Merchant Center feed to your TrueView campaign to dynamically insert product cards within your in-stream ads, based on the products that are most likely to lead to a conversion.
To help advertisers reach all the other product-focused content on YouTube – from unboxings, hauls, product reviews and how-to videos – today we’re announcing Shopping ads for YouTube. These will let you show a click-to-buy ad within partner videos on YouTube, going beyond your own videos to transform any relevant video into your digital storefront. Similar to Shopping ads on Google, you only pay when a user clicks on your ad.
We’ve kept the format similar to Cards and TrueView for shopping, so users can easily recognize and click on the “i” icon at the top right of a video to view the Shopping ads. Shopping ads on YouTube are built off of your existing product feed in Merchant Center. They will enter an auction similar to Shopping ads on Google search and are selected based on a variety of contextual signals.
Shopping ads on YouTube provide an entirely new revenue stream for creators, providing another way to monetize product-focused videos. They also provide a more interactive experience for viewers, letting them shop directly from videos. Stay tuned as we roll this new capability in the coming months.
Driving long term success for mobile apps with TrueView for app promotion
Mobile viewership on YouTube continues to grow. In fact, the average viewing session on mobile is now more than 40 minutes, up more than 50% year over year. We’re focused on creating ad formats that help you reach viewers across all screens, and today we’re making YouTube an even better place to promote your mobile apps.
Building off the success advertisers are seeing with app promotion in in-stream ads on YouTube, we’re introducing TrueView for app promotion for our in-display format as well. This format reaches potential users when they’re exploring content on YouTube. Early results from brands promoting their apps with in-display point to strong performance both in cost per install and lifetime value.
We’re also enabling app promotion ads in our dedicated Gaming app, because what better place to promote gaming apps than in YouTube gaming content? And in the coming months, we’ll bring the ability to bid by cost per install. You tell us what you want to pay for a download, and we’ll optimize for that price. In an early beta, Smule used target CPA bidding to increase installs by 85%.
Expanding Brand Interest to YouTube Search
We’re also focused on providing better measurement, helping you understand whether your investments are driving results. Our Brand Lift solution, for example, helps you measure interest by monitoring lift in organic keyword searches related to your brand on Google.com.
Starting today, Brand Lift will look not only at searches on Google.com, but will take YouTube searches into account as well. With this update, you’ll be able to see if your ad is driving searches for organic video content related to your brand on YouTube. Measuring interest is an important part of determining impact, and is a unique benefit of advertising on Google and YouTube.
Reach the right audience on YouTube with Customer Match
Finally, I’d like to call out our new targeting product, called Customer Match. Announced yesterday, Customer Match helps you reach your existing customer base with the right message across three of Google’s largest properties: Google Search, YouTube, and Gmail.
Advertisers looking to grow their brand can also use Similar Audiences with Customer Match to reach prospective customers across YouTube and Gmail based on the interests and characteristics of their existing customer base. With Similar Audiences, you can leverage your customer email lists to discover new audiences that are most like the customers you already have. These new targeting features enable advertisers to connect with – or exclude – customers to drive the best results for their brand.
Here’s to the next 10 years
As we head into our second decade as the place the world comes to engage with video, I’m excited to see us continuing to move fast, to build new things and to help marketers build brands. We can’t wait to see what you’ll do with these new tools.
Posted by Diya Jolly, Director, Video Ads Product Management
YouTube has become the place the world comes to watch, share and engage with video. And we want to keep creating even better experiences for the viewers, advertisers and creators who turn to YouTube every day. So today at IAB Mixx, we announced new products that point toward the future of our video ad platform, specifically around interactivity, mobile, and measurement.
Turn YouTube into your virtual showroom
Over the course of the year, we’ve been working hard to make videos more interactive, shortening the distance between the time a viewer sees an ad and their actual purchase. First we launched Cards, which let you share product information directly within your videos across all screens. We took this feature further with TrueView for shopping, which is a bit like “automatic” Cards – simply connect your Google Merchant Center feed to your TrueView campaign to dynamically insert product cards within your in-stream ads, based on the products that are most likely to lead to a conversion.
To help advertisers reach all the other product-focused content on YouTube – from unboxings, hauls, product reviews and how-to videos – today we’re announcing Shopping ads for YouTube. These will let you show a click-to-buy ad within partner videos on YouTube, going beyond your own videos to transform any relevant video into your digital storefront. Similar to Shopping ads on Google, you only pay when a user clicks on your ad.
We’ve kept the format similar to Cards and TrueView for shopping, so users can easily recognize and click on the “i” icon at the top right of a video to view the Shopping ads. Shopping ads on YouTube are built off of your existing product feed in Merchant Center. They will enter an auction similar to Shopping ads on Google search and are selected based on a variety of contextual signals.
 |
| Shopping ads on YouTube |
Driving long term success for mobile apps with TrueView for app promotion
Mobile viewership on YouTube continues to grow. In fact, the average viewing session on mobile is now more than 40 minutes, up more than 50% year over year. We’re focused on creating ad formats that help you reach viewers across all screens, and today we’re making YouTube an even better place to promote your mobile apps.
Building off the success advertisers are seeing with app promotion in in-stream ads on YouTube, we’re introducing TrueView for app promotion for our in-display format as well. This format reaches potential users when they’re exploring content on YouTube. Early results from brands promoting their apps with in-display point to strong performance both in cost per install and lifetime value.
 |
| TrueView in-display for app promotion |
Expanding Brand Interest to YouTube Search
We’re also focused on providing better measurement, helping you understand whether your investments are driving results. Our Brand Lift solution, for example, helps you measure interest by monitoring lift in organic keyword searches related to your brand on Google.com.
Starting today, Brand Lift will look not only at searches on Google.com, but will take YouTube searches into account as well. With this update, you’ll be able to see if your ad is driving searches for organic video content related to your brand on YouTube. Measuring interest is an important part of determining impact, and is a unique benefit of advertising on Google and YouTube.
Reach the right audience on YouTube with Customer Match
Finally, I’d like to call out our new targeting product, called Customer Match. Announced yesterday, Customer Match helps you reach your existing customer base with the right message across three of Google’s largest properties: Google Search, YouTube, and Gmail.
Advertisers looking to grow their brand can also use Similar Audiences with Customer Match to reach prospective customers across YouTube and Gmail based on the interests and characteristics of their existing customer base. With Similar Audiences, you can leverage your customer email lists to discover new audiences that are most like the customers you already have. These new targeting features enable advertisers to connect with – or exclude – customers to drive the best results for their brand.
Here’s to the next 10 years
As we head into our second decade as the place the world comes to engage with video, I’m excited to see us continuing to move fast, to build new things and to help marketers build brands. We can’t wait to see what you’ll do with these new tools.
Posted by Diya Jolly, Director, Video Ads Product Management
Determining Your Content KPIs for Maximum Business Impact
Strategies - ClickZ
Determining Your Content KPIs for Maximum Business Impact
Content marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies.
S’more to love across all your screens
Official Google Blog
S’more to love across all your screens
From your watch to your phone to your TV, we want to help you stay connected, entertained and informed across all your screens. Today we’re introducing a few new things that do just that: two Nexus phones, a tablet for work and play, updates to Chromecast and features for some of your favorite apps—all working together to make your day a little bit easier and more fun.
New Nexus phones
We made Android to be an open platform that anyone can build on, and today there are 4,000+ Android devices in all shapes and sizes. Android’s diversity is why it’s become the most popular mobile platform in the world, and the latest version, Marshmallow, takes Android to a new level of performance.
While we love all the Android devices out there, every year we build Nexus devices to show off the latest and greatest, directly from the people who built Android. Today we’re introducing the latest Nexus treats, both running Marshmallow, sweetened by amazing apps and sandwiched by some cutting-edge hardware (see what we did there?):
Nexus 6P is the first all-metal-body Nexus phone. Built in collaboration with Huawei, this 5.7” phone is crafted from aeronautical-grade aluminum, with a USB Type-C port for fast charging, a powerful 64-bit processor, and a 12.3 MP camera sensor with massive 1.55µm pixels (hello, better photos!). The Nexus 6P starts at $499.You’re not the only one who misses your Nexus 5. We’ve joined forces with LG to bring it back with the new Nexus 5X, which gives you great performance in a compact and light package, with a beautiful 5.2” screen and the same 12.3 MP camera and Type-C port as the Nexus 6P. Nexus 5X starts at $379.Both phones include a new fingerprint sensor, Nexus Imprint, which gives you quick and secure access to your phone, as well as use of Android Pay (in the U.S.). They are available for pre-order on the Google Store from a number of countries, including the U.S., U.K., Ireland and Japan, and come with a free 90-day subscription to Google Play Music. In the U.S., pre-orders include a $50 Play credit to help you stock up your favorite music, apps, games and shows. And, finally, for you Project Fi fans out there, you'll be happy to know Nexus 6P and Nexus 5X will work on your favorite network. Request an invite to our Early Access Program at fi.google.com.
Pixel C
We’re expanding the Pixel family by introducing the first Android tablet built end-to-end by Google. The Pixel C brings together the benefits of a full-size keyboard with the portability of a tablet. The tablet and keyboard attach magnetically (no docking mechanism FTW), so it’s easy to switch between typing and using the touch screen.
And if you’re familiar with the Chromebook Pixel, you’ll immediately see the family resemblance: the Pixel C has the same beautiful aluminum design, great display and USB Type-C port. The Pixel C will be available in time for the holidays on the Google Store.
Cast ALL the things
Today we’re introducing two new Chromecast devices. The new Chromecast has a fresh design, and is easier to plug into TVs with crowded ports. It supports the latest Wi-Fi standards and adapts more easily to changing Wi-Fi conditions in your home, so you get higher quality video with less buffering. Most importantly, we added two new colors. ;)
Chromecast Audio is a small device that plugs into your existing speakers, so you can stream your favorite music, radio and podcasts over Wi-Fi, similar to Chromecast. It works with tons of apps, including Spotify, Pandora and Google Play Music. Just like Chromecast, it works from anywhere in your home with your favorite devices, including Android, iOS, and laptops. And it’s available on the Google Store and other online retailers for just $35—way less than most Wi-Fi speakers today.
We’ve also updated the Chromecast app to make it easier for you to find great things to watch or to play, across the thousands of apps that work with Chromecast—whether you feel like browsing or want to search for a specific TV show or movie. For Cast-enabled apps that aren’t already on your phone, we’ll suggest one for you. The updated Chromecast app is rolling out on Android and iOS over the next few weeks.
Your favorite apps... for the whole family
All your shiny devices get even better when you have great apps to go with them. So we’re making a few updates to Google Play Music and Google Photos.
First, Google Play Music will offer a new family plan later this year. Up to six people will be able to use one account for a shared fee of $14.99 a month (instead of $9.99 per person). Get the dance party ready.
Sharing is a theme of today’s Google Photos updates, too. We’re adding Chromecast support to give you that old-school slideshow experience—dimmed lights optional. In the U.S., you can now add private labels to your photos to make it easier to search for specific pics of people with things, places or other people—say, that photo of Mom at the Grand Canyon, or of your daughter with her pet bunny. And soon you’ll be able to pool all your photos and videos with friends and family in one place, and get updates as soon as new photos are added. Best of all, there’s no setup involved, and you can use any device. So that dance party we mentioned earlier? Now it’s easier to gather all the memories from everyone who was there.
More to love, for more people
From Nexus to Chromecast to Pixel C to Photos, these updates are more than the sum of their parts—they unite great apps with devices that are designed to support them. They’re built to work together, so they do—seamlessly, across all your screens.
Posted by Hiroshi Lockheimer, VP Android, Chromecast and Chrome OS at Google
We made Android to be an open platform that anyone can build on, and today there are 4,000+ Android devices in all shapes and sizes. Android’s diversity is why it’s become the most popular mobile platform in the world, and the latest version, Marshmallow, takes Android to a new level of performance.
While we love all the Android devices out there, every year we build Nexus devices to show off the latest and greatest, directly from the people who built Android. Today we’re introducing the latest Nexus treats, both running Marshmallow, sweetened by amazing apps and sandwiched by some cutting-edge hardware (see what we did there?):
Nexus 6P is the first all-metal-body Nexus phone. Built in collaboration with Huawei, this 5.7” phone is crafted from aeronautical-grade aluminum, with a USB Type-C port for fast charging, a powerful 64-bit processor, and a 12.3 MP camera sensor with massive 1.55µm pixels (hello, better photos!). The Nexus 6P starts at $499.You’re not the only one who misses your Nexus 5. We’ve joined forces with LG to bring it back with the new Nexus 5X, which gives you great performance in a compact and light package, with a beautiful 5.2” screen and the same 12.3 MP camera and Type-C port as the Nexus 6P. Nexus 5X starts at $379.Both phones include a new fingerprint sensor, Nexus Imprint, which gives you quick and secure access to your phone, as well as use of Android Pay (in the U.S.). They are available for pre-order on the Google Store from a number of countries, including the U.S., U.K., Ireland and Japan, and come with a free 90-day subscription to Google Play Music. In the U.S., pre-orders include a $50 Play credit to help you stock up your favorite music, apps, games and shows. And, finally, for you Project Fi fans out there, you'll be happy to know Nexus 6P and Nexus 5X will work on your favorite network. Request an invite to our Early Access Program at fi.google.com.
Pixel C
We’re expanding the Pixel family by introducing the first Android tablet built end-to-end by Google. The Pixel C brings together the benefits of a full-size keyboard with the portability of a tablet. The tablet and keyboard attach magnetically (no docking mechanism FTW), so it’s easy to switch between typing and using the touch screen.
And if you’re familiar with the Chromebook Pixel, you’ll immediately see the family resemblance: the Pixel C has the same beautiful aluminum design, great display and USB Type-C port. The Pixel C will be available in time for the holidays on the Google Store.
Cast ALL the things
Today we’re introducing two new Chromecast devices. The new Chromecast has a fresh design, and is easier to plug into TVs with crowded ports. It supports the latest Wi-Fi standards and adapts more easily to changing Wi-Fi conditions in your home, so you get higher quality video with less buffering. Most importantly, we added two new colors. ;)
Chromecast Audio is a small device that plugs into your existing speakers, so you can stream your favorite music, radio and podcasts over Wi-Fi, similar to Chromecast. It works with tons of apps, including Spotify, Pandora and Google Play Music. Just like Chromecast, it works from anywhere in your home with your favorite devices, including Android, iOS, and laptops. And it’s available on the Google Store and other online retailers for just $35—way less than most Wi-Fi speakers today.
We’ve also updated the Chromecast app to make it easier for you to find great things to watch or to play, across the thousands of apps that work with Chromecast—whether you feel like browsing or want to search for a specific TV show or movie. For Cast-enabled apps that aren’t already on your phone, we’ll suggest one for you. The updated Chromecast app is rolling out on Android and iOS over the next few weeks.
Your favorite apps... for the whole family
All your shiny devices get even better when you have great apps to go with them. So we’re making a few updates to Google Play Music and Google Photos.
First, Google Play Music will offer a new family plan later this year. Up to six people will be able to use one account for a shared fee of $14.99 a month (instead of $9.99 per person). Get the dance party ready.
Sharing is a theme of today’s Google Photos updates, too. We’re adding Chromecast support to give you that old-school slideshow experience—dimmed lights optional. In the U.S., you can now add private labels to your photos to make it easier to search for specific pics of people with things, places or other people—say, that photo of Mom at the Grand Canyon, or of your daughter with her pet bunny. And soon you’ll be able to pool all your photos and videos with friends and family in one place, and get updates as soon as new photos are added. Best of all, there’s no setup involved, and you can use any device. So that dance party we mentioned earlier? Now it’s easier to gather all the memories from everyone who was there.
More to love, for more people
From Nexus to Chromecast to Pixel C to Photos, these updates are more than the sum of their parts—they unite great apps with devices that are designed to support them. They’re built to work together, so they do—seamlessly, across all your screens.
5 Ways to Increase Engagement with Interactive Content
Strategies - ClickZ
5 Ways to Increase Engagement with Interactive Content
Interactive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes, calculators and interactive assessment tools.
How Can Data Turn Your Content into Marketing Gold?
Data-Driven Marketing - ClickZ
How Can Data Turn Your Content into Marketing Gold?
Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results.
5 Tips to Make Sure Your Content Connects with the C-Suite
Strategies - ClickZ
5 Tips to Make Sure Your Content Connects with the C-Suite
What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so.
Big ideas for an even better Bay Area
Official Google Blog
Big ideas for an even better Bay Area
Converting a liquor store into a community-based learning and tutoring center. Providing millions of dollars of 0% interest loans to small businesses. Breaking the poverty- to-prison cycle by building a residential alternative to prison for young adults. This is just a sampling of the big ideas that local nonprofits submitted for our second annual Google Impact Challenge: Bay Area.
Today, after reviewing hundreds of submissions, we’re unveiling 10 finalists chosen together with our panel of advisors—a group that includes the San Francisco Chronicle’s Editor-in-Chief Audrey Cooper, The Golden State Warriors’ Harrison Barnes, The San Francisco Giants’ Hunter Pence, and CEO of the San Francisco Foundation, Fred Blackwell.
Representing San Francisco, Oakland, San Jose, Santa Clara, San Mateo and more, these organizations span the Bay Area. Learn more about these groups and their ideas for change:
This year, finding and funding new ideas will be just one part of the Google Impact Challenge: Bay Area. We are also reinvesting in a few of our 2014 finalists. The Ella Baker Center, Beyond12, Lava Mae, and Bay Area Community Resources in collaboration with Instituto Familiar de la Raza all were funded last year, and will receive between $250,000 and $1,000,000 in additional funding this year. We’re very pleased to continue supporting organizations focused on homelessness, youth employment, and racial justice—big problems that Google.org works to tackle with local organizations, year-round.
What happens next is in your hands! Anyone can vote for the new projects they think will have the most impact on the Bay Area. Again, the top four will receive $500,000 in grant funding, the remaining six will get $250,000 each. 15 additional organizations will each receive $100,000 and all nonprofits will be connected with Googler volunteers and coworking space in San Francisco. We’ll announce winners on October 21.
To vote, visit g.co/bayareachallenge or check out one of our voting stations across the Bay Area.
When creative, socially-conscious minds and the Bay Area’s innovative spirit join forces, big things can happen. Congratulations to all finalists, and best of luck the rest of the way!
Today, after reviewing hundreds of submissions, we’re unveiling 10 finalists chosen together with our panel of advisors—a group that includes the San Francisco Chronicle’s Editor-in-Chief Audrey Cooper, The Golden State Warriors’ Harrison Barnes, The San Francisco Giants’ Hunter Pence, and CEO of the San Francisco Foundation, Fred Blackwell.
Representing San Francisco, Oakland, San Jose, Santa Clara, San Mateo and more, these organizations span the Bay Area. Learn more about these groups and their ideas for change:
What happens next is in your hands! Anyone can vote for the new projects they think will have the most impact on the Bay Area. Again, the top four will receive $500,000 in grant funding, the remaining six will get $250,000 each. 15 additional organizations will each receive $100,000 and all nonprofits will be connected with Googler volunteers and coworking space in San Francisco. We’ll announce winners on October 21.
To vote, visit g.co/bayareachallenge or check out one of our voting stations across the Bay Area.
When creative, socially-conscious minds and the Bay Area’s innovative spirit join forces, big things can happen. Congratulations to all finalists, and best of luck the rest of the way!
Getting the Most from Your Email Content
Email Marketing - ClickZ
Getting the Most from Your Email Content
Email is a vital tool in distributing content across all channels.
5 Tips for Making Your Migration to a New MAP as Painless as Possible
Marketing Automation - ClickZ
5 Tips for Making Your Migration to a New MAP as Painless as Possible
These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation system.
First Click Free update
Google Webmaster Central Blog
First Click Free update
Around ten years ago when we introduced a policy called “First Click Free,” it was hard to imagine that the always-on, multi-screen, multiple device world we now live in would change content consumption so much and so fast. The spirit of the First Click Free effort was - and still is - to help users get access to high quality news with a minimum of effort, while also ensuring that publishers with a paid subscription model get discovered in Google Search and via Google News.
In 2009, we updated the FCF policy to allow a limit of five articles per day, in order to protect publishers who felt some users were abusing the spirit of this policy. Recently we have heard from publishers about the need to revisit these policies to reflect the mobile, multiple device world. Today we are announcing a change to the FCF limit to allow a limit of three articles a day. This change will be valid on both Google Search and Google News.
Google wants to play its part in connecting users to quality news and in connecting publishers to users. We believe the FCF is important in helping achieve that goal, and we will periodically review and update these policies as needed so they continue to benefit users and publishers alike. We are listening and always welcome feedback.
Questions and answers about First Click Free
Q: Do the rest of the old guidelines still apply?
A: Yes, please check the guidelines for Google News as well as the guidelines for Web Search and the associated blog post for more information.
Q: Can I apply First Click Free to only a section of my site / only for Google News (or only for Web Search)?
A: Sure! Just make sure that both Googlebot and users from the appropriate search results can view the content as required. Keep in mind that showing Googlebot the full content of a page while showing users a registration page would be considered cloaking.
Q: Do I have to sign up to use First Click Free?
A: Please let us know about your decision to use First Click Free if you are using it for Google News. There's no need to inform us of the First Click Free status for Google Web Search.
Q: What is the preferred way to count a user's accesses?
A: Since there are many different site architectures, we believe it's best to leave this up to the publisher to decide.
(Please see our related blog post for more information on First Click Free for Google News.)
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