Thursday, October 1, 2015

How to Use Data to Find New Markets

Asia - ClickZ
How to Use Data to Find New Markets
Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field.

Listening To Your Customers: A Kind Of Different Intent Data

Marketing - ClickZ
Listening To Your Customers: A Kind Of Different Intent Data
Consumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just what they do, but who they are.

An Email Marketer's Guide to Smart Automation

Marketing - ClickZ
An Email Marketer's Guide to Smart Automation
Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at the right time. Read our guide to find out how.