Paid Search - ClickZ
5 PPC Feature Releases in AdWords and Bing Ads to Watch Now
There have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of.
Monday, August 31, 2015
What Do the Changes to Baidu Paid Search Mean for Marketers?
Paid Search - ClickZ
What Do the Changes to Baidu Paid Search Mean for Marketers?
China's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers.
Best Practices for Bidding on Competitor Terms in PPC
Paid Search - ClickZ
Best Practices for Bidding on Competitor Terms in PPC
For those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider.
The 3 AdWords Scripts You Want Right Now for the Holidays
Paid Search - ClickZ
The 3 AdWords Scripts You Want Right Now for the Holidays
If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that can help save the day.
Google Contributor Lets Users Pay to Remove Ads From Websites
Paid Search - ClickZ
Google Contributor Lets Users Pay to Remove Ads From Websites
Google is running an ad-free Internet experiment that could challenge its own ad-funded business model.
Less Is More: 2 Areas Where PPC Campaign Segmentation Could Be Wasting Your Time
Paid Search - ClickZ
Less Is More: 2 Areas Where PPC Campaign Segmentation Could Be Wasting Your Time
While segmentation can certainly be beneficial to your marketing strategy, make sure you're not just segmenting for the sake of segmenting.
Online Retailers: Paid Search Is Great, But Buttress It With Programmatic Tactics
Paid Search - ClickZ
Online Retailers: Paid Search Is Great, But Buttress It With Programmatic Tactics
Programmatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid search and programmatic could be invaluable to your campaigns.
PPC and SEO: The Dynamic Duo
Paid Search - ClickZ
PPC and SEO: The Dynamic Duo
Marketers should use both pay-per-click and SEO tactics in order to get the most out of their search marketing campaigns - are you using this strategy?
Your Brand: To Bid or Not to Bid?
Paid Search - ClickZ
Your Brand: To Bid or Not to Bid?
It's the age-old question for those in the search marketing industry: Should you spend the money to bid on your own brand terms?
PPC Marketers Prepare: "All of the Things" Are Coming
Paid Search - ClickZ
PPC Marketers Prepare: "All of the Things" Are Coming
What can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things."
Big Changes to Improve Your Year-Over-Year Performance
Paid Search - ClickZ
Big Changes to Improve Your Year-Over-Year Performance
These strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC performance.
Paid Media Strategy Review Tips
Paid Search - ClickZ
Paid Media Strategy Review Tips
These tips can help you review and ready your paid media strategy for the new year. Are you prepared?
Ad Extensions: Post-Holiday Decorating Pays Off
Paid Search - ClickZ
Ad Extensions: Post-Holiday Decorating Pays Off
Combining different ad extensions in your campaigns could make the difference between a so-so campaign and a high-performing one.
We Heart Holiday PPC: Valentine’s Day Promotions for Paid Search
Paid Search - ClickZ
We Heart Holiday PPC: Valentine’s Day Promotions for Paid Search
The next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips.
A Non-PPC Reading List for PPC Marketers
Paid Search - ClickZ
A Non-PPC Reading List for PPC Marketers
In this industry it's important to keep up to date in all areas, not just your own niche. Here are some great sites to help PPC marketers branch out of their reading comfort zones.
Android Wear now works with iPhones
Official Google Blog
Android Wear now works with iPhones
When you wear something every day, you want to be sure it really works for you. That’s why Android Wear offers countless design choices, so you can find the watch that fits your style. Want a round watch with a more classic look? Feel like a new watch band? How about changing things up every day with watch faces from artists and designers? With Android Wear you can do all of that. And now, Android Wear watches work with iPhones.
Android Wear for iOS is rolling out today. Just pair your iPhone (iPhone 5, 5c, 5s, 6, or 6 Plus running iOS 8.2+) with an Android Wear watch to bring simple and helpful information right to your wrist:
Get your info at a glance: Check important info like phone calls, messages, and notifications from your favorite apps. Android Wear features always-on displays, so you’ll never have to move your wrist to wake up your watch.Follow your fitness: Set fitness goals, and get daily and weekly views of your progress. Your watch automatically tracks walking and running, and even measures your heart rate.Save time with smart help: Receive timely tips like when to leave for appointments, current traffic info, and flight status. Just say “Ok Google” to ask questions like “Is it going to rain in London tomorrow?” or create to-dos with “Remind me to pack an umbrella.”
Today, Android Wear for iOS works with the LG Watch Urbane. All future Android Wear watches, including those from Huawei (pictured above), Asus, and Motorola will also support iOS, so stay tuned for more.
Dr. Seuss once said: “Today you are You, that is truer than true. There is no one alive who is Youer than You.” We agree. So whoever You are, and whatever You like—Android Wear lets you wear what you want.
Android Wear for iOS is rolling out today. Just pair your iPhone (iPhone 5, 5c, 5s, 6, or 6 Plus running iOS 8.2+) with an Android Wear watch to bring simple and helpful information right to your wrist:
Get your info at a glance: Check important info like phone calls, messages, and notifications from your favorite apps. Android Wear features always-on displays, so you’ll never have to move your wrist to wake up your watch.Follow your fitness: Set fitness goals, and get daily and weekly views of your progress. Your watch automatically tracks walking and running, and even measures your heart rate.Save time with smart help: Receive timely tips like when to leave for appointments, current traffic info, and flight status. Just say “Ok Google” to ask questions like “Is it going to rain in London tomorrow?” or create to-dos with “Remind me to pack an umbrella.”
Today, Android Wear for iOS works with the LG Watch Urbane. All future Android Wear watches, including those from Huawei (pictured above), Asus, and Motorola will also support iOS, so stay tuned for more.
Dr. Seuss once said: “Today you are You, that is truer than true. There is no one alive who is Youer than You.” We agree. So whoever You are, and whatever You like—Android Wear lets you wear what you want.
An update on CSV download scripts
Google Webmaster Central Blog
An update on CSV download scripts
With the new Search Analytics API, it's now time to gradually say goodbye to the old CSV download scripts for information on queries & rankings. We'll be turning off access to these downloads on October 20, 2015.
These download scripts have helped various sites & tools to get information on queries, impressions, clicks, and rankings over the years. However, they didn't use the new Search Analytics data, and relied on the deprecated Client Login API.
Farewell, CSV downloads, you've served us (and many webmasters!) well, but it's time to move on. We're already seeing lots of usage with the new API. Are you already doing something neat with the API? Let us know in the comments!
5 Tools For Finding High-Value Long-Tail Keywords
Ppc - Search Engine Watch
5 Tools For Finding High-Value Long-Tail Keywords
Valuable doesn't necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find them.
How to Properly Use Labels to Run Promotions for Google AdWords
Paid Search - ClickZ
How to Properly Use Labels to Run Promotions for Google AdWords
Here are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions.
Google Webmaster Central Blog
With the new Search Analytics API, it's now time to gradually say goodbye to the old CSV download scripts for information on queries & rankings. We'll be turning off access to these downloads on October 20, 2015.
These download scripts have helped various sites & tools to get information on queries, impressions, clicks, and rankings over the years. However, they didn't use the new Search Analytics data, and relied on the deprecated Client Login API.
Farewell, CSV downloads, you've served us (and many webmasters!) well, but it's time to move on. We're already seeing lots of usage with the new API. Are you already doing something neat with the API? Let us know in the comments!
AdWords "Other Interests" Discontinued for More Advanced Audience Targeting
Paid Search - ClickZ
AdWords "Other Interests" Discontinued for More Advanced Audience Targeting
Google has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options.
Cross-Device Search Trends: Insider Insights
Paid Search - ClickZ
Cross-Device Search Trends: Insider Insights
Breaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase.
Bing Ads to Combine All Device Targeting on March 23: Are You Ready?
Paid Search - ClickZ
Bing Ads to Combine All Device Targeting on March 23: Are You Ready?
The introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prepared?
Quick Guide to Picking Up Facebook PPC
Paid Search - ClickZ
Quick Guide to Picking Up Facebook PPC
These resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads.
Sunday, August 30, 2015
The Mother of All Holidays: Strategies for Mother's Day Search Ad Success
Paid Search - ClickZ
The Mother of All Holidays: Strategies for Mother's Day Search Ad Success
As we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday.
5 Web Analytics Metrics to Pump Up PPC
Paid Search - ClickZ
5 Web Analytics Metrics to Pump Up PPC
These five Web analytics insights can help you boost your pay-per-click marketing efforts.
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